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Activity › Forums › Salesforce® Discussions › What is tofu MoFu and BoFu in Salesforce?

  • Sumit kumar

    Member
    June 17, 2020 at 7:15 AM

    For marketers, TOFU stands for top-of-funnel. MOFU is shorthand for middle-of-funnel, and BOFU — you guessed it — stands for bottom-of-funnel. ... Each of these acronyms contains a whole set of goals and best practices that help marketers craft and execute campaigns.

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  • Pooja

    Member
    June 17, 2020 at 1:04 PM

    TOFU stands for top-of-funnel. MOFU is shorthand for middle-of-funnel, and BOFU — you guessed it — stands for bottom-of-funnel. ... Each of these acronyms contains a whole set of goals and best practices that help marketers craft and execute campaigns.

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