What is the Difference between Marketing cloud and pardot?

Hi Aman,

Pardot –

Pardot is a lead nurturing and marketing automation platform from Salesforce. Engagement Studio, Pardot’s version of drip campaigns, is a significant step up from older generations of the tool. Its Engagement Programs allow you to send targeted emails based on real-time customer behavior, providing a personalized life cycle experience for your prospects. Lead scoring enables you to set and track specific responses to these various levels of engagement with your marketing efforts. Added to that you can also grade your prospects based on other information such as what industry they work in, the size of their company, or job title. Together with the scoring you can create a robust profile of potential clients, customer, or supporters.

Marketing cloud -

Cloud marketing is the process of an organisations efforts to market their goods and services online through integrated digital experiences, by which they are specialized for every single end user. Cloud marketing platforms are supported with third parties which maintain the platform.

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