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What is Lead Nurturing in marketing Cloud?
What is Lead Nurturing in marketing Cloud?
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2 Replies
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Lead Nurturing is the process of developing and maintaining relationships with customers at every stage of their journey, usually through marketing and communications messaging. Automated lead nurturing uses software to send messages that are triggered by customer behaviour or predetermined schedules.
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Lead nurturing is a process to nurture leads in Salesforce in such a way that we can continue to have a better relationship with our existing customers and new customers as well.
There are lots of ways we can nurture out leads using automation software and also providing loyalty scores to the customer as they begin further in the marketing/sales journey. We can use journey builder for this as well.
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