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What is Good Open Rate in Salesforce Marketing Cloud?
What is Good Open Rate in Salesforce Marketing Cloud?
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2 Replies
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Hello Prachi,
Opened Rate in Marketing Cloud is basically the calculation of the all email that are accepted and Read by the receiver. Generally, a good range of “Open” rate is between 15% and 25% for marketing emails, and between 30% to 40% for transactional emails.
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Varies significantly by industry. When evaluating your email campaigns, track your open rate against your industry’s average to get the most accurate comparison.
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