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Activity › Forums › Salesforce® Discussions › What is Good Open Rate in Salesforce Marketing Cloud?

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  • Anjali

    Member
    July 18, 2018 at 9:38 AM

    Hello Prachi,

    Opened Rate in Marketing Cloud is basically the calculation of the all email that are accepted and Read by the receiver. Generally, a good range of “Open” rate is between 15% and 25% for marketing emails, and between 30% to 40% for transactional emails.

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  • Parul

    Member
    September 28, 2018 at 5:19 PM

    Varies significantly by industry. When evaluating your email campaigns, track your open rate against your industry’s average to get the most accurate comparison.

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