Activity › Forums › Salesforce® Discussions › What happens when we convert a lead in Salesforce? Salesforce® Discussions What happens when we convert a lead in Salesforce? Posted by Shweta on October 23, 2020 at 1:43 PM What happens when we convert a lead in Salesforce? Marziya replied 5 years, 7 months ago 2 Members · 1 Reply 1 Reply Marziya Member October 23, 2020 at 2:21 PM When you convert leads, Salesforce creates accounts, contacts, and, opportunities using information from the leads you‘re converting. Salesforce moves any campaign members to the new contacts, and the leads become read-only records. Log In to reply. Public All Members My Connections Only Me PublicAll MembersMy ConnectionsOnly Me Public All Members My Connections Only Me