Different Nomenclature for Actions on Server and Client Side in Salesforce Lightning Component.

Hi!

I have a doubt regarding the names for the action methods on client and server side. For example, I create a lightning page that creates records of sObject.  I have a button on the page, which on click creates a record by calling create("{!c.create}" which calls a 'create' method in my js controller. The js cntlr calls a server-side method, say, createObjectserver. Now if I change my name from createObjectserver to just create, then I am not getting errors but the single click on create button is calling the event multiple times indefinitely. But if I keep the methods names different, everything works fine. Why is that happening?