As a strategic sales tool, Salesforce CPQ has many attractive features that take the personalized sales process to the next level. Increasingly, the customer’s shopping…
Throughout the sales life cycle a company faces innumerable challenges. One of the most overwhelming moments takes place at the end of the cycle, when…
Although CRMs have traditionally been linked to sales teams, Salesforce has gone further to provide great solutions for the Marketing department. Its Marketing Cloud platform…
In a previous article, we showed you Salesforce CPQ and its main benefits. You already know that it is a tool specialized in the sales…
Getting a lead to enter into your sales process is a great challenge, but it is an even greater challenge to make sure that they…
The cohesion between the marketing and sales teams is vital in the business world as it allows concerted efforts, speeding up sales cycles, and optimizing…
In a previous article, we discussed Predictive Lead Scoring and its importance for contemporary marketing. In addition, we saw how the Salesforce CRM, with its cutting-edge…
In today’s business world, understanding the customer in detail is a vital requirement for success. With the explosion of Big Data and Artificial Intelligence (AI),…
Salesforce, the number 1 CRM platform in the world, has historically maintained a strong philanthropic policy. Since its inception, it laid the foundations that would…
Summer ’21 was the relaunch of Customer 360 Audience, which brought Salesforce CDP to the forefront. In previous articles, we explained what a CDP consists…
If you want to enjoy the great benefits that Salesforce offers to your organization’s external and internal customers, please pay close attention. The process requires…
Salesforce Sales dashboards are great tools for taking full advantage of CRM capabilities. The platform allows you to collect all the information about your company,…
