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Activity › Forums › Salesforce® Discussions › What are the advantages of using Automation studio in Salesforce Marketing Cloud?

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  • madhulika shah

    Member
    July 18, 2018 at 9:48 AM

    Hi Shradha,

    Below are some advantages of using Automation Studio in Marketing Cloud:

    1. Performs specific actions like transferring and extracting data or sending an email.
    2. Easy to use and understand.
    3. Its activities are reusable.
    4. The Activities page shows all configured activities in one place, including activities used in multiple automations and activities that are not included in an automation.
    5. It has Options ie. each activity includes a set of options in its row. The options available depend on the activity type.

  • shariq

    Member
    September 19, 2018 at 1:54 AM

    Hi,

    Automation studio has a fixed path, and new people can not join until the path is complete, so if you wanted to send a 3 email series over 5 days, new people could not join until after the 5 day series is complete.  I currently use Automation Studio to import new data and add it to a data extention and finish it off with a Fire event so it will send the data to a Journey Builder event, that way I can add new people to the Journey daily.  Journey Builder is extremely limited in its reporting however.

    Hope this helps.

    • This reply was modified 7 years, 4 months ago by  shariq.

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