How to integrate Google Analytics with Salesforce

Create a new lead field in Salesforce by going to Salesforce > Set up > Object Manager > Lead > Fields & Relationships > New
I will be using the Web-to-Lead form which you can access through Salesforce > Setup > Web-to-lead > Create Web-to-Lead Form and generate a source code
Inject the CID value inside the hidden field
Create an APP in Salesforce to enable the API connection Salesforce > Set up > > Apps > App Manager > New Connected APP >> Save >> Continue
Download the developer SDK for your preferred programming language
Create a new goal in Google Analytics with a destination URL

Integrating Salesforce with Google Analytics will allow you to integrate your analytics data, tracking, and reporting all in one place. With this integration, you’ll be able to use your existing Salesforce data to run reports, create segmented user groups, and measure how your active users are interacting with your sites. You’ll also be able to apply Salesforce security to your Google Analytics data to ensure that only those with access to Salesforce can view and edit the Google Analytics data. This integration will help you to better understand your user behavior, gain insights into your marketing campaigns, and manage your Google Analytics data to create a better user experience. To get your Google Analytics data flowing into Salesforce, you’ll have to work with a Salesforce consultant who can help you to move your data around. With a Salesforce consultant, you’ll be able to have your Google Analytics data integrated into your CRM, which will allow your users to access their data in one place. To know more about google analytics and salesforce, visit this link