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Why external data important in Salesforce ?
Why external data important in Salesforce ?
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2 Replies
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External data — from outside your own company — is important to your data warehouse for one simple reason: To ensure that you make the right business decisions, you need to see the big picture, which usually means you can’t find all the answers stored in your company’s various computer applications and databases.
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External data is important because it comes from the market, including customers and competitors. It’s things like statistics from surveys, questionnaires, research, and customer feedback.
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