What is Advertising Studio in Salesforce Marketing Cloud? Explain its working.

Hello Madhulika,

Advertising Studio is tool in marketing Cloud which is used to collect user data from email, push interaction and conversation to sync securely with contact’s Facebook and Twitter accounts. And Engage customers with relative content  and timely messages and find new customer with similar attribute.

For that purpose, we use the following –

• Advertising Audience – It enables you to activate your CRM data for targeting. Find new prospects with lookalikes.
• Journey Builder Advertising – It integrates advertising campaigns into your overall customer journey.
• Lead Capture – Lead Capture lets you connect your Facebook advertising leads to your Marketing Cloud data in real time.

• This reply was modified 7 years, 9 months ago by  Forcetalks.

Advertising Studio from Salesforce Marketing Cloud connects your advertising with your marketing and CRM data to create personalized, 1:1 customer journeys. It Engage customers with relative content  and timely messages and find new customer with similar attribute.

Thanks