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What is Hard Bounce and Soft Bounce In Salesforce Marketing Cloud?
What is Hard Bounce and Soft Bounce In Salesforce Marketing Cloud?
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2 Replies
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Hello Anjali,
Hard Bounce - A hard bounce is an e-mail message that is returned to the sender because the recipient's address is invalid or the domain doesn't exist.
Soft Bounce - A soft bounce is an e-mail message that gets as far as the recipient's mail server but is bounced back undelivered before it gets to the intended recipient. It tries to send it back again and again after every 15 minutes for 72 hours till the email is delivered properly.
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Soft Bounce
A soft bounce occurs when the email server rejects the email message due to a seemingly temporary condition, such as:Address is temporarily unavailable due to an inactive or temporarily disabled mailbox
Recipient's mailbox is full
Temporary domain failure
The Marketing Cloud will make 288 attempts to deliver the email message. If all attempts are unsuccessful, it is considered a soft bounce.Types of soft bounces include:
- Block Bounce: Occurs when the email server rejects the email message due to filter issues, such as:
Complaints
Blacklisted IP address
Content-related issues
URLs within the email message are blocked
Improper authentication - Technical Bounce: Occurs when the email server rejects the email message due to technical errors, such as:
The server is too busy/temporarily overwhelmed
Formatting or line length errors
Network connection lost or timed out
Hard Bounce
A hard bounce is an email message that is undeliverable for permanent reasons, such as:Bad/nonexistent domain
Invalid or fake email address
High number of unknown/inactive addresses on a list - Block Bounce: Occurs when the email server rejects the email message due to filter issues, such as:
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